Simulations never
existed as a book before it was "translated" into English.
Actually it came from two different bookCovers written at different
times by Jean Baudrillard. The first part of Simulations ,
and most provocative because it made a fiction of theory,
was "The Procession of Simulacra." It had first been published
in Simulacre et Simulations (1981). The second
part written much earlier and in a more academic mode,
came from L'Echange Symbolique et la Mort (1977).
It was a half-earnest, half-parodical attempt to "historicize" his
own conceit by providing it with some kind of genealogy
of the three orders of appearance: the Counterfeit attached
to the classical period; Production for the industrial
era; and Simulation, controlled by the code. It was Baudrillard's
version of Foucault's Order of Things and his
ironical commentary of the history of truth. The book opens
on a quote from Ecclesiastes asserting flatly
that "the simulacrum is true." It was certainly true in
Baudrillard's book, but otherwise apocryphal.
One of the most influential essays
of the 20th century, Simulations was put together
in 1983 in order to be published as the first little
black book of Semiotext(e)'s new Foreign Agents Series.
Baudrillard's bewildering thesis, a bold extrapolation
on Ferdinand de Saussure's general theory of general
linguistics, was in fact a clinical vision of contemporary
consumer societies where signs don't refer anymore to
anything except themselves. They all are generated by
the matrix.
In effect Baudrillard's essay (it quickly
became a must to read both in the art world and in academe)
was upholding the only reality there was in a world that
keeps hiding the fact that it has none. Simulacrum is
its own pure simulacrum and the simulacrum is true. In
his celebrated analysis of Disneyland, Baudrillard demonstrates
that its childish imaginary is neither true nor
false, it is there to make us believe that the rest of
America is real, when in fact America is a Disneyland.
It is of the order of the hyper-real and of
simulation. Few people at the time realized that Baudrillard's
simulacrum itself wasn't a thing, but a "deterrence machine," just
like Disneyland, meant to reveal the fact that the real
is no longer real and illusion no longer possible. But
the more impossible the illusion of reality becomes,
the more impossible it is to separate true from false
and the real from its artificial resurrection, the more
panic-stricken the production of the real is. |